Braveen Kumar says, “Ten years ago, social media marketing was a lot different.

Competing online simply meant establishing a compelling presence that would spread organically. Choosing your channels involved only a handful of popular options. Creating “media” mostly meant writing posts and designing images.

But today, there are roughly 2.34 billion social network users around the world—a third of the global population.

New players are crowding the scene as it gets harder to tell the difference between Snapchat and Instagram. Brands are now paying just to compete for a few seconds of their audience’s attention. And the content they’re pushing now includes things like live video and augmented reality (e.g. Snapchat’s puppy dog video lenses)”.

9 Social Media Marketing Pros Share Their Best Advice for Today’s Entrepreneurs

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