‘Publishers turn to video to offset organic reach drop on Facebook’ – Econsultancy
Patricio Robles says, “Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.
And last week, the world’s largest social network announced another News Feed update aimed at reducing clickbait.
Both changes have the greatest potential impact on brands and publishers which, according to social media publishing platform provider SocialFlow, saw their reach per post on Facebook drop by a whopping 42% between January and May.
As publishers using SocialFlow observed the effects of Facebook’s changes, they upped the amount of content they posted to the social network, to no avail.
But it appears that some publishers have found a reprieve of sorts from Facebook’s News Feed updates in the form of video content”.
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