Tamar Weinberg says, “It’s not a test. These new ad-free pages on Facebook are official. In fact, if you’ve navigated to a brand page on Facebook, you may have seen it already.

The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean and gives the brand a little more prominence. A spokesperson from Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a new column for tab navigation and a more prominent call-to-action button.”

The layout impacts all desktop users and has been rolled out to all but a small percentage of users on desktop devices. This is in line with the mobile experience Facebook rolled out last September, streamlining the experience across devices”.

Official: Facebook launches new layout for Pages

Marketing Land

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