‘The Beginner’s Guide to Conversion Rate Optimization’ – Shopify
Kevin Donnelly says, “Your store needs to be designed with your customers in mind.
While boosting your traffic can generate more sales, it’s just as important to focus on turning your current traffic into paying customers.
At every step of your customers’ purchasing journeys, there are new opportunities for you to make their paths shorter, easier, and more enjoyable. Through rigorous experimentation and analysis, you can fine-tune your website to push people closer to making a purchase. This process is called Conversion Rate Optimization or CRO.
Conversion Rate Optimization is a technique for increasing the percentage of your website traffic that makes a purchase, also known as a conversion.
Conversions are a big deal. They’re that great moment when a casual visitor to your store finally buys one of your products.
And, on a much smaller scale, conversions are happening all the time leading up to that moment, too”.
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