Maddie Timms says, “The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.

Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?

Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?

How can the impact of future changes on mainstream social networks be minimised for customer engagement programmes?

Instagram is not the first social platform to introduce an opaque algorithm for ordering posts.

Facebook (estimated UK monthly active base of 30m users) introduced the controversial and now-defunct ‘Edgerank’ newsfeed algorithm back in 2009, long before it acquired Instagram”.

Depending on social networks for your CRM? Time for a rethink

MOZ

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