Greg Finn says, “Avid Amazon shoppers may notice some patterns when performing product searches on the retail behemoth. Better-selling products tend to show up at a more frequent clip. A new study from Ripen eCommerce looked at more than 344,936 unique products and 746,500 search results to find what high-ranking products have in common.

Amazon Best Sellers Rank
Of all of the items measured, the top correlation with high rankings was unequivocally a product’s Amazon Best Sellers Rank. This metric is assigned to a product across specific sub-categories and categories (if popular) and correlates with searches for a specific term. When performing the study, Ripen limited testing to the main departments offered from the high-level category drop-downs”.

Sales rank & fulfillment play a major role in Amazon search visibility

Marketing Land

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