‘Best-Practices for Increasing Your Online Form’s Conversion Rate’ – MarketingProfs
Chad Reid says, “Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, make optimize your forms for performance, and they’ll become your website’s greatest money-making asset.
Most people don’t give their Web forms much credit or blame for their overall conversion rates, and that’s a problem. The good news? Making a killer Web form just takes some know-how.
Worrying about online conversion rates might sound like a 21st-century phenomenon, but the tenets behind it have been around for decades. In 1981, William McGuire introduced his communication response sequence, suggesting that for every communication directed at a consumer, the brand must overcome the probabilities of the consumer paying attention to the messaging, liking it, comprehending it, yielding to the information, remembering it, then acting on what they’ve experienced”.
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