‘The Art of Tidying Up Your Email List’ – Aweber Blog
Olivia Dello Buono says, “Minimalism is all the rage these days. Just ask Marie Kondo, whose fresh and unabashed guide to home organization, The Life Changing Magic of Tidying Up, has become a #1 New York Times Bestseller and amassed a cult-like following. Rather than give a laundry list of items to throw away, she encourages us to focus on what we want to keep. The things that bring us joy.
And while the famous decluttering guru might be referring to the home, her tips can easily be applied to something seemingly unrelated: your email list.
A healthy list is non-negotiable.
A healthy, well-maintained email list is the foundation for any successful email marketing program. If you’re spending the time and effort on your campaigns, you want to make sure you get results”.
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