Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche.

Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions.

They are strongly influenced by social media posts and comments, especially on Instagram.

This has opened up a new channel for businesses to promote their brand through influential individuals.

What is Instagram Influencer Marketing?

Instagram influencer marketing is the process of marketing products, brands, or services through popular individuals on Instagram who can influence their follower’s purchase decisions.

It’s somewhat similar to word-of-mouth marketing, but doesn’t necessarily involve overt recommendations”.

Reaching the Masses: The Secret Guide To Instagram Influencer Marketing

Business.com

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