‘How PayUbiz is simplifying multi-layered payment process for its users’ – ‘Entrepreneur’ Blog
Nitin Abbey says, “Payment gateway PayUbiz, asserted its supremacy in the payment industry in India by launching a new technology which will allow users to make payments via a single tap, while remaining compliant with the Reserve Bank of India’s two-factor card authentication system.
Speaking to Entrepreneur India, Rahul Kothari, Business Head,PayUbiz said that apart from providing better conversion rates, PayUbiz caters to 80 of the top e-commerce companies in India. A few excerpts from the brief chat:
What inspired you to enter into this segment?
When we started PayU India in 2011 with Naspers, payments was still an unexplored territory. Every merchant wanted to collect online payments because of convenience but the existing players were not able to cater well to the needs of the merchants in the right way. We launched our first product which was a payment gateway (now called as PaUbiz) and within few months of its launch, it became the number one gateway in e-commerce category“.
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