‘6 Reasons Why Amazon Product Reviews Matter to Merchants’ – ‘Entrepreneur’ Blog
Jay Lagarde says, “Product reviews are a major reason why consumers love Amazon. Where else can you go to read hundreds of candid testimonials — or complaints — about every aspect of an item? In this post, we’ll show why product reviews matter to sellers, too.
1. Consumers love online reviews.
Study after study has shown that consumers are increasingly reliant upon online reviews when making purchasing decisions. In fact, a recent Nielson study found that 70 percent of global consumers trust online reviews, up 15 percent within a four-year period. Industry experts project this trend to further increase in the coming years.
If consumers love online reviews, what better reason does a merchant need? Sellers are in the business of delivering products that customers will rave about. Acknowledging the growing importance of online reviews is the first step toward better understanding the market“.
Comments are closed.