’15 Google Analytics Alternatives’ – ‘Small Business Trends’
Annie Pilon says, “Google Analytics has a pretty solid hold on the online analytics market. If you want to see insights about how many people are visiting your site and what their habits are once they’re there, Google Analytics is probably your first stop.
But it’s not the only option out there. For a few of the other analytics providers you might consider for your business, see our list of Google Analytics alternatives below.
This analytics provider is similar in functionality to Google Analytics. But the main difference is that Piwik allows you to keep the analytics data on your own servers rather than hosting it for you. Based in Germany, Piwik is particularly popular with European users due to some stricter regulations about where websites can store information. But some particularly techy or privacy minded website owners have also chosen the service over competitors”.
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