Mona Elesseily says, “Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target segments/users/customers.

Today, there are more ways advertisers can target people/users interested in buying products or services.

Furthermore, we’re better able to layer products so they work in tandem. In this article, I’ll discuss some of the targeting options available and discuss some of the ways I like to layer them into campaigns.

The inspiration for this article came from a Pub Con session called New PPC Ad Types (specifically Kevin Adam’s presentation from RankHammer)“.

Targeting On Google’s Display Network (GDN): The Lowdown On Layering

Marketing Land


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