‘Helpful data to plan your holiday email schedule’ – ‘Experian Marketing Forward’ Blog
Shelley Kessler says, “The first hot sheet of the holiday season looks at email by the numbers. Volume in the first two weeks is up 25.5 percent year-over-year across all industries. With this large increase, it’s not surprising that performance metrics have been slightly lower.
Marketers need to work smarter, not harder.
Analyzing and understanding the data from last year can help make the holiday season bright for your customers. We know this is a busy season, so we’ve done (and in this Holiday Hot Sheet series will continue to do) the work for you.
The best days to send email to increase transactions
Last season, seven of the top 10 transaction days occurred between the day before Thanksgiving and two days after Cyber Monday. The remaining top days were all in December“.
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