Ginny Marvin says, “Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating in or serving the European Union.

Google says the new user consent policy is in reaction to requests by European Union data protection authorities. “It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products,” Jason Woloz, Security & Privacy Program Manager for Display and Video Ads at Google, wrote in a blog post announcing the change.

“If your websites are getting visitors from any of the countries in the European Union, you must comply with the EU user consent policy“.

Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not Just Those Based In The EU

Marketing Land

Sharing is caring