Graham Charlton says, “Google algorithm updates are a fact of life for brands and search specialists. 

With so many Google updates over the course of a year, we have a periodic collective outburst of stress around these changes.

However, the effects of these changes are generally much more subtle and are not the cataclysmic events some fear.

Google’s mobile-friendly update was one such example.

There was talk of ‘mobilegeddon’ (and yes, we used that term) but the reality was that Google was simply implementing changes to its algorithm that it had talked about and hinted at in advance.

Google is focusing more on UX related ranking factors, and mobile is an obvious area where the user experience was poorer for a significant number of searchers thanks to sites that hadn’t been optimised for mobile“.

A year in Google algorithm updates

‘Econsultancy’ Blog

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