‘What The Unofficial Death Of Google+ Means For Marketing’ – ‘Marketing Land’ Article
Travis Wright says, “Google+ is unofficially officially dead. Now, what?
Google’s Bradley Horowitz announced on Google+ last month that the platform will be split into two new services: Streams and Photos. “Photos” are self-explanatory, and “Streams” are going to cover just about everything else.
If you’re fond of Google Hangouts, don’t worry — the video/messaging service survived the fallout as a separate offering. However, Hangouts is just about the only part of Google+ that has a clear future.
It seems to be full-on transition mode for Google, with Google+ seemingly “still there” (at least in name) for now. That’s probably why a lot of people haven’t realized one of the leading social media platforms in the U.S. is essentially gone”.
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