‘Why Timely Data Trumps Big Data In Email & Mobile Marketing’ – ‘Marketing Land’ Article
Steve Dille says, “By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing what’s working and what’s not working with your messaging programs, especially when it comes to figuring out how many eyeballs actually see your content and how recipients are acting on your messages.
The machine-to-machine data generated through email and text messaging campaigns was long seen as relevant primarily to systems administrators and IT professionals responsible for maintaining sending infrastructure and remediating bounces and blocks post-campaign”.
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