‘Marketers more focused on acquisition than retention’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “This is despite the fact that 82% of companies agree that retention is in fact cheaper than acquisition. A figure up from 70% last year, and certainly bolsters the notion that on-going profit from a customer lifetime is higher than any one single transaction.
Is your company more focused on acquisition or retention marketing?
This is one of the questions asked by our new report, the third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, which explores how companies are orchestrating their marketing activities across a range of channels.
The research is based on a survey of nearly 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014”.
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