‘The website segmentation and personalisation game’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The website segmentation and personalisation game”.
Chris Gibbins says, “On Monday 12th May at our Marketing Automation Forum, the last session of the day involved all tables (each a mix of job roles from many different sectors) battling it out in our website segmentation/personalisation game.
By this time the audience was already warmed up by some great sessions including one from Econsultancy’s very own Heather Hopkins on “The changing market place – marketing automation means more than just email””.
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