‘A Vital Six-Point Checklist for Your Site’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site”.
Matt Gagnon says, “So you’ve asked for a yearend report on your website, and you don’t like what you see. Numbers are falling off? Conversions are plummeting? Core audience is bouncing off the site? No new leads?
If you find yourself in that situation, or you’re not where you need to be, chances are very good your website is sleeping. (Let’s hope it’s not dead…) You can take charge and turn things around by giving your creative and digital teams some productive goals.
The following site checklist, including some simple fixes, should wake your site up and give it some energy.
1. Is it usable?
Usability is a big umbrella. Everything in this article (and more) falls under usability. It sounds ridiculous to even say this… but here goes: If your site isn’t usable, it won’t be used!”.
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