‘How Do Email Marketing Companies Track Email Opens?’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “How Do Email Marketing Companies Track Email Opens?”.
Justin Premick says, ““How can someone read an email without opening it?”
No, it’s not a Zen koan.
It’s a common question that we get from customers, because it happens.
The fact is, people read your emails, but you don’t get a record of them opening the email.
So how does this happen?
It has to do with how opens are tracked and reported, and how your subscribers use their email programs”.
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