‘4 Landing Page Optimization Tools, to Increase Conversions’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”.
Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave.
The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is disorganized. The aisles and departments aren’t labeled, the product you want is buried behind other products, and you can’t find the checkout lane. Once you finally locate the product and the checkout, you discover the store only accepts cash — and you don’t have cash on hand”.
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