The latest article on ‘Business 2 Community’ is titled “Empower Social Media Marketing with Analytics”.

Ishita Ganguly says, “Social media is not just another marketing tool. It’s a science. Though it starts with ideation and creativity, but it always revolves around deep data, numbers and statistics. It’s more than just posting and sharing or networking. You need to measure your performance for the sake of the time and money, you invest.

But unfortunately, not too many social media managers feel comfortable to analyze and scrutinize social media deep data. This is probably the reason that many marketers have to face a hard time, dealing with their clients’ queries on ROI.

If you too tag yourself as one of them, here is the harsh truth for you: If you cannot manage your social media data, you cannot succeed in social media marketing“.

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