The latest article on Business Insider is titled “Native In-Stream Ads Will Soon Dominate Social Media Advertising”.

Cooper Smith says, “Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user’s feed and are nearly indistinguishable from organic content.

The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content“.

Native In-Stream Ads Will Soon Dominate Social Media Advertising

Business Insider

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