The latest article on ‘Business 2 Community’ is titled “Want to Drive More Website Traffic? Start Thinking Like Your Customers”.

Keely McGroarty says, “What a customer thinks about matters to your brand and business, but it also matters to your overall marketing efforts. As most owners who rely on their website to generate business, driving and retaining quality traffic is the initial objective – and quality traffic derives from optimizing your website with the right keywords your potential customers are already searching for, offering and effectively communicating your offer to your customers, and maintaining an overall positive digital presence and customer experience“.

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