‘Use Hyperlocal Advertising to Reach Nearby Consumers’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “Use Hyperlocal Advertising to Reach Nearby Consumers”.
Melih Oztalay says, ““Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate surroundings.
Since 2008, Google’s search results have shown maps and map listings (i.e., local business listings). Local searchers no longer have to add a city and state as part of their search terms. The search engines know the locale of the person searching from the computer’s IP address. Based on that locale, search engines will display local results first, before national”.
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