The latest article on HubSpot blog is titled “How Marketing Automation Perfected the Art of Lead Qualification: A History”.

Jamie Cartwright says, “If there’s one defining buzzword of the 21stcentury, it’s “innovation.” Whether you live in Silicon Valley or the Fox Valley (look it up; it’s in Wisconsin), business people everywhere seem obsessed with the idea that innovation is what grows businesses—and for good reason!

If you’re in marketing, this isn’t news. For ages, marketers have known that the only way to get ahead is to be more creative, more hardworking, and more, well, “innovative” than competitors. Just think back to the heyday of newspapers. In the 1890s, every headline was optimized to peak attention; often creativity became sensationalism, and eventually newsboys were shouting all sorts of “creative” topics, whether they resembled news or not“.

How Marketing Automation Perfected the Art of Lead Qualification: A History

HubSpot

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