‘Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing’ – MarketingSherpa Video
MarketingSherpa has published a video titled “Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing”.
MarketingSherpa team says, “In this MarketingSherpa webinar replay, watch Byron O’Dell, Senior Director of Demand Management, IHS, explain how his organization transformed from batch and blast email sends to persona-driven email campaigns.
Recorded at MarketingSherpa Email Summit 2014, O’Dell and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how IHS overcame three major challenges to provide relevant content to email subscribers.
IHS saw massive increases in clickthrough rates and more high-quality leads from testing and optimizing its email marketing efforts.
This campaign earned IHS a Best in Show in Lead Generation in MarketingSherpa Email Awards 2014, presented by ExactTarget“.
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