The latest article on HubSpot blog is titled “8 Beautiful Fonts That’ll Make Your Marketing Look Like a Million Bucks”.

Jonathan Pavoni says, “Can typography tell a story? Can the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message? I would answer with a resounding yes.

In this post I would like to unpack how to effectively pair typefaces with our marketing messages to support our overall communication objectives. So lets get started.

When discussing typography and its use in different marketing environments I believe it’s important to first define two separate but complementary concepts. The concepts are: visual language and verbal language“.

8 Beautiful Fonts That’ll Make Your Marketing Look Like a Million Bucks

HubSpot

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