‘Site Speed as a Ranking Signal (Told You So)’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Site Speed as a Ranking Signal (Told You So)”.
Pete Prestipino says, “It’s not just our team at Website Magazine that has repeatedly expressed the importance and benefits of a fast website; Google itself (as well as SEO whipping boy Matt Cutts) has long advocated for a speedier approach to web page loading.
As far back as 2009, Google (on its Webmaster Central Blog) wrote on its use of site speed in Web search ranking. While it wasn’t the most important signal and didn’t have an enormous impact within a large set of rankings, the role it played (and plays) in user experience was undeniable. But does site speed influence where a page ends up on the search results? And if so, how?“.
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