‘How To Create Case Studies To Improve Your Social Media’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How To Create Case Studies To Improve Your Social Media”.
Ric Dragon says, “At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed:
“Can you provide us with some case studies?”
My reply: “I’ll get back to you.”
Back at the shop, all hands were on deck as we scurried around, creating just the right case studies to send to the prospective client. We wanted studies which showed that yes, we’d worked with cultural non-profits, and that yes, we’d done projects very similar in scope“.
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