‘Do you have the data needed to achieve your marketing goals?’ – ‘Experian Marketing Forward’ Blog
The latest post on ‘Experian Marketing Forward’ Blog is titled “Do you have the data needed to achieve your marketing goals?”.
Erin Haselkorn says, “Data-driven initiatives are popping up in many marketing departments as senior leaders look to better understand and communicate with consumers. While many of the initiatives are important to achieving marketing objectives in the year ahead, most marketers forget to consider the base information required for these initiatives.
Data quality is the foundation for marketing efforts in 2014. In fact, 93 percent of organizations feel that data is essential to marketing success.
Without information that is accurate and fit for purpose, marketers are going to struggle to achieve goals such as cross-channel marketing, business intelligence or loyalty effort“.
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