‘Facebook News Feed and Mobile Ads Outperform Prior Units’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Facebook News Feed and Mobile Ads Outperform Prior Units”.
Ayaz Nanji says, “Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform’s original right-hand side ads, according to a recent report by Marin Software.
In its analysis Marin found News Feed ads in 3Q13 had a 44x higher CTR and a 5x higher conversion rate than right-side (RHS) ads. Moreover, the News Feed ad units had a 67% lower cost-per-click (CPC).
Marketers increased their spend on Facebook News Feed ads 140% in 3Q13 compared with the previous quarter, Marin also found“.
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