‘Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond”.
Cameron Avery says, “As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.
Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.
There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences“.
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