‘B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more”.
David Kirkpatrick says, “Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass.
To conclude this year’s newsletter offerings, we have three topics that have influenced B2B marketing in 2013 and also three additional areas that B2B marketers should either keep an eye on, or even actively include in their 2014 marketing strategy.
Read on to learn why direct mail is an effective B2B marketing channel, how social media drives content marketing, the importance of Marketing/IT alignment, and why B2I, business-to-individual, may be supplanting the B2B/B2C marketing divide“.
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