‘Want to Get More Leads? Stop Making These 12 Landing Page Mistakes’ – HubSpot
The latest article on HubSpot blog is titled “Want to Get More Leads? Stop Making These 12 Landing Page Mistakes”.
Ginny Soskey says, “There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.
Typically, FOMO has applied to events or actual things you could miss out on … but there are lots of other things that give us that same feeling, too. You know, like that time you realized if you had only done one more thing to your landing page, you’d get 30% more leads”.
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