‘How to Lower Your Site’s Bounce Rate’ – ‘Mashable’

Elisha Hartwig says, “On the Internet, a high bounce rate is the kiss of death — and a sure sign that your website and marketing strategy need a major overhaul. In order to better understand and analyze the success of your marketing campaigns, there are a plethora of web analytics tools to measure everything from time spent on site to cost per engagement, and it’s easy to become paralyzed by the inundation of data. But bounce rate is one metric savvy marketers can’t afford to ignore, as it measures how effectively your brand is resonating with visitors”.