‘Book Review: “Content Strategy For Mobile” by Karen McGrane’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Book Review: “Content Strategy For Mobile” by Karen McGrane”.
Bryson Meunier says, “I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class.
First I gathered what I knew about adaptive content from her online writings and presentations. Then I added some information gleaned from my own experience with content marketing to mobile users. My goal was to present a well-rounded overview of solutions that content and mobile marketers have at their disposal to effectively reach mobile users with content”.
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