‘I Spent Millions Using Microsoft Paint’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “I Spent Millions Using Microsoft Paint”.

Schoemaker says, “A lot of banners you see online look very attractive. Most of them are all polished up and pretty, smooth animation and crisp clean images.  But, guess what? A lot of these ads suck for direct response!

If you’re a brand you want the branding that comes with a great image so you pay your agency a pretty penny and out pops a nice creative. These creative are good for the brand and makes them sleep well at night, but for the consumer, most of them are ignored. Banner blindness is a documented phenomenon, so I want to give out a couple tricks to get around it”.

I Spent Millions Using Microsoft Paint

ShoeMoney Blog