MarketingSherpa has released a case study titled “Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%”.

David Kirkpatrick says, “Just taking the time to listen to, and understand, your customer can pay dividends in marketing results. Good Technology already had an annual customer advisory council, but decided to take understanding its customers to the next level.

Read on to find out how the B2B mobile solution company used an intensive customer-centric approach that led to a 130% increase in lead quality and a 40% lift in Sales-accepted leads. Plus, learn why it no longer calls its lead gen content an “e-book.””.

Customer-centric Marketing: Learning from customers helps increase lead quality 130%, Sales-accepted leads 40%

MarketingSherpa

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