‘Email Marketing: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase’ – MarketingSherpa Case Study
MarketingSherpa has released a case study entitled “Email Marketing: HP uses dynamic email content to drive 300% open rate and 600% clickthrough increase”.
David Kirkpatrick says, “One way to improve relevance with your email database is to offer dynamic content based on behavioral segmentation. Track what your audience is interested in, and provide the content they want to see.
Read how Hewlett-Packard is targeting two percent of its email database to drive higher engagement and generate 300% higher open rates and 600% higher clickthrough.
See Cathy Howard, eMarketing Program Manager, Corporate Marketing, HP, present this case study at the upcoming MarketingSherpa B2B Summit 2012, August 27-30, in Orlando”.
