MarketingSherpa has released a case study entitled “Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI”.

David Kirkpatrick¬†says, “Segmenting a database and using those segmented audiences for targeted email efforts is an effective marketing strategy. To accomplish this, at least two elements have to be in place — the database must be large enough to warrant segmentation, and each record must contain enough data to conduct the segmentation.

See how one healthcare company overcame the challenge of reaching its audience, grew its email database to 64,000 entries over four years, and drove a 3,000% ROI in the process”.

‘Email Segmentation: Targeted program reduces advertising costs 73%, leads to 3,000% ROI’ Case Study

MarketingSherpa

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