Marketo has released a white paper entitled “64% of Decision Makers Read Email on a Mobile Device”.

Marketo team says, “According to Radicati Group report, the total number of worldwide email accounts are expected to increase from 3.3 billion accounts to over 4.3 billion by 2016, and 730 million of these accounts access email via mobile or tablet devices, making the success of your current email program highly reliant on its ability to be viewed on a mobile phone.

Download this white paper and learn tips on creating readable emails for a smartphone, including:

– Designed-for-Mobile
– Why simple and succinct messages are best
– Optimal “from” & Subject Lines
– What readers are often looking for
– Write and test early and often
– How to increase your open rates

Also, discover the top ten email clients used by business recipients to help optimize your mobile marketing strategies!”

Marketo’s ‘64% of Decision Makers Read Email on a Mobile Device’ White Paper

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