2012 seems to be the year to push Google Plus.

As with most social networks you can create a business page to help your company connect with users. Similar to Facebook and Twitter, you can promote your page and build up a list of premium members who have tremendous remarketing value.

The network also gives you the opportunity to operate live video streaming and hangouts with your target audience. This can be a very useful way to interact with your target audience and deliver real time video content. For example, a company could host video chats with employees or industry experts.

Once you have your page setup it is worth linking it to your AdWords account. Linking the two will make sure all +1s from your Page, website, ads and search results get tailed together to appear as a single total. This can help your AdWords account stand apart from competitors because consumers will see all the recommendations your company has received, whether they are looking at an ad, search result or your page.

Successful AdWords campaigns operate on fine margins. A slight increase in Click-through-Rate, Conversion Rate or Quality Score can make all the difference. Tests have been carried out which suggest social extensions have the potential to improve the performance of your ads.

Ecosystem

Read the original here:
Improve the performance of your ads by link your Google+ page to Adwords!


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