The latest ‘StomperNet’ blog post is titled “Consumer Lifecycle”.

Melanie Benson Strick says, “Typically you do not ask favors of random strangers. You do not expect strangers to hand you cash just for the sake of it. If you need something, you generally ask your friends and family. You have a relationship with them, and because of that they are more likely to help you.

Yet, in business we expect that consumers will just open their wallets and tell their friends to do the same…”.

Consumer Lifecycle

Stomper Blog

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