‘Turning Words Into Wealth … Part One’ – ‘The Total Package’ Week in Review

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review. The featured article is titled “Turning Words Into Wealth … Part One” [‘The Total Package’ Week in Review]

Clayton Makepeace has released the latest issue of ‘The Total Package’ week in review.

‘The Total Package’ Week in Review

Monday 08/10/09: “Turning Words Into Wealth … Part One”

Better strap yourself in. Because on Monday we had internet marketing guru Rich Schefren on board for a wild content-rich information debriefing session.

But get this – Rich was doing the interviewing!

That’s right. Rich sat down with Clayton not too long ago to pull some copywriting secrets out of him … and you get to listen in!

Rich and Clayton talked about the nuts and bolts of copywriting … and specifically discussed Clayton’s process for sitting down and putting pen to paper … to craft one control-smashing package after another …

Read more …

Tuesday 08/11/09: “Social Media Isn’t Dead, But It Can Be Deadly …”

On Tuesday Guest Editor, Michel Fortin brought a perspective about social media you may not have considered.

Michel warned we may be needlessly killing our businesses – and suggests there’s only one place on the Web that really matters!

And Michel cautioned about one shocking aspect of social media you’ll definitely want to read before your next post!

Read more …

Wednesday 08/12/09: “Can You Tell A Break-Even Ad From A Blockbuster?”

Think you know a BLOCKBUSTER when you see one?

Well here’s your chance to prove it. Because on Wednesday, Daniel Levis brought two fabulous controls from copywriting great: Ted Nicholas.

They’re both money-makers … but one of them blows the other out of the water. Can you guess which one?

There’s still time to take up the gauntlet and accept Daniel’s challenge …

Read more …

Thursday 8/13/09: “Mind-Freaking Your Way to Millions …”

What can one wild-haired levitating hippie magician teach YOU about building YOUR business?

Plenty … at least Troy White believes so … and on Thursday Troy unveiled some far-out, weird and wonderful ways you can magically create an unforgettable experience for your clients.

Troy broke the magician’s code and revealed fascinating business-building secrets you’ll have to see for yourself …

Read more …

Friday 8/14/09: “Turning Words Into Wealth … Part Two”

Ready for round two of Rich and Clayton’s secrets of writing great sales copy?

On Friday, Rich Schefren continued his fascinating interview with Clayton. Together they explored the secrets that make great sales copy “compelling.”

From a nifty little mental trick for adding flare to your writing – to the two crucial components of long copy – which keeps everybody riveted until the close – you get it all …

Read more …

About Clayton Makepeace and ‘The Total Package’

Clayton has spent the last 37 years creating direct mail, Internet and print promotions that have sold well over $1 billion-worth of nutritional supplements as well as books and newsletters on personal finance, investment and health.

Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.

As a direct response copywriter, Clayton creates many red-hot direct mail controls that profitably mailed up to 90 million pieces each … web-based customer acquisition campaigns that produce profits of up to 445% … and customer file campaigns that spin off as much as $1 million per week.

According to best-selling marketing author Robert W. Bly and the American Writers and Artists Institute, Clayton is America’s highest-paid marketing coach and copywriter, with royalty income of up to $3 million per year since 1997.

And as a mentor, Clayton has helped six young copywriters to six- and seven-figure incomes … currently mentoring a half-dozen more through Response Ink, his direct response marketing agency … and is committed to helping the next generation of direct response business owners, marketing pros, copywriters and designers accelerate their careers through The Total Package.

You’ll find Clayton’s highly anticipated article published every Monday in The Total Package. And, if you’re worried about missing out on Clayton’s passed issues, we’ve got you covered. You’ll find the Best of The Total Package published every Thursday.

*IMNewsWatch would like to thank Clayton Makepeace for granting permission to reprint the latest issue of ‘The Total Package’ week in review