Debra Ellis’ latest blog post is titled “Knowing the Difference between Personal and Personalized”. [Blog]


Debra Ellis’ latest blog post:

Knowing the Difference between Personal and Personalized

Debra says, “We have the technical ability to personalize every email and direct mail piece that we send. Using it to send targeted promotions is smart marketing, but it isn’t personal. The best companies find the right balance between personalized and personal.”

Knowing the Difference between Personal and Personalized

*This news post was submitted by Debra Ellis.

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