JupiterResearch has released a new research report: ‘US Wi-Fi Consumer Survey, 2006: Strategies to Capture New Users and Drive Upgrades Through Effective Targeting’.


JupiterResearch has released a new research report: ‘US Wi-Fi Consumer Survey, 2006: Strategies to Capture New Users and Drive Upgrades Through Effective Targeting’.

“Current industry discussion around the digital home and related campaigns, such as Intel’s Viiv entertainment platform, identify Wi-Fi consumers as a key target audience, as these consumers have Internet access and a high amount of consumer electronics (CE) devices throughout the house. The upcoming 802.11n standard will make Wi-Fi equipment capable of supporting entertainment applications.” [JupiterResearch]

Key questions the ‘US Wi-Fi Consumer Survey, 2006′ report answers include:

– What are the characteristics of Wi-Fi consumers in 2006 and what applications do they use?

– How have utilitarian and entertainment segments developed and what are they interested in using?

– How can Wi-Fi equipment vendors drive sales and upgrades in these segments?’.

About JupiterResearch

JupiterResearch provides research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.

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JupiterResearch Report: US Wi-Fi Consumer Survey, 2006

 

 

 

 


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