Online Merchandising Conversion Rates Average 2.6%
Online merchandising conversion rates average 2.6%, according to a report by Forrester Research. The most commonly used online merchandising tool was site search.
Online merchandising conversion rates average 2.6%, according to a report by Forrester Research. According to Forrester, online merchandising needs retailers’ attention.
According to Forrester, the most commonly used online merchandising tool was site search. 54% of retailers used site search. More than one third of the retailers did not have site search function.
Other key findings inlcude:
“¢ 55% retailers said they implemented technology to bring better imagery to their site
“¢ 42% used swatching technology
“¢ 41% said they use buying guides on their website
“¢ 33% use A/B design testing
“¢ 26% cited customer ratings and reviews
“¢ 26% cited live chat and 22% cited streaming video
“¢ 16% retailers used personalized recommendations
“¢ 15% of the retailers cited gift categories and wishlists
“¢ 9% used 3D rotation technology and 6% used virtual model technology.
For more information and to purchase the “How to Master Online Merchandising” report by Forrester Research, [Source]
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