Online merchandising conversion rates average 2.6%, according to a report by Forrester Research. The most commonly used online merchandising tool was site search.


Online merchandising conversion rates average 2.6%, according to a report by Forrester Research. According to Forrester, online merchandising needs retailers’ attention.

According to Forrester, the most commonly used online merchandising tool was site search. 54% of retailers used site search. More than one third of the retailers did not have site search function.

Other key findings inlcude:

“¢ 55% retailers said they implemented technology to bring better imagery to their site

“¢ 42% used swatching technology

“¢ 41% said they use buying guides on their website

“¢ 33% use A/B design testing

“¢ 26% cited customer ratings and reviews

“¢ 26% cited live chat and 22% cited streaming video

“¢ 16% retailers used personalized recommendations

“¢ 15% of the retailers cited gift categories and wishlists

“¢ 9% used 3D rotation technology and 6% used virtual model technology.

For more information and to purchase the “How to Master Online Merchandising” report by Forrester Research, [Source]

 

 

 

 

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